This revolutionary, highly saturated liquid-to-matte formula dries to a soft, velvety finish for fuller-looking lips. Its double-sided, flexible plush applicator hugs the contours of lips, working to lock in bold, opaque color.  Non-sticky, smooth and ready for all-night wear (up to 16 hours!). Made in USA. Color may vary depending on skin tone. Using the Amore Matte Lip Crème's double-sided plush applicator, glide the liquid matte across your lips smoothly, starting at the cupid’s bow in a criss-cross pattern, then along the outer corners of lips, and the bottom of lip. Next, fill in the rest of the lips as if you are connecting-the-dots.