Johnson's baby powder absorbs excess moisture and keeps baby's skin comfortable and dry. Johnson's baby powder is dermatologist tested and hypoallergenic. U.S. Pharmacopoeia grade talc to ensure it meets the highest quality and purity. Highest IFRA fragrance standard. No Parabens, No Sulfates, No Dye. Recommeded by doctors. Johnson's baby powder formula awakens and stimulates your baby's senses making your baby feel fresh and play happily with everyone. Imported from UK. Your baby's skin is 10 times more sensitive than adults and hence more prone to irritation. That's why Johnson's Baby Powder is specially designed with millions of tiny round slippery plates that glide over each other to help reduce the irritation caused by friction thus providing soothing comfort to your baby. Johnson's Baby Powder is designed to protect baby's skin from excess moisture and leave it soft and smooth. Johnson's Baby Powder contains only U.S.Pharmacopeial (USP) grade talc which meets the highest quality, purity and compliance standards. With a clean, classic scent, this incredibly soft baby powder formula awakens and stimulates your baby’s senses making your baby feel fresh and letting your baby play happily with everyone. Moms trust Johnson's - always mild, gentle and effective.