Gentle Lightening without Bleach: No Bleach Bleach is a persulfate-free high lift tint (permanent dye) designed to lighten hair by up to five shades without bleaching. Enjoy a milder approach to lightening with impressive results. Lighten with no Bleach: No Bleach Bleach lightens hair up to 5 levels, allowing you to achieve a natural blonde results if you have a natural light base without using bleach. All BLEACH LONDON products are Vegan and PETA-Approved. No Bleach Bleach is suitable for all hair types. Use it on light brown or dark blonde hair for a warm blonde base, or on darker browns for a rich and captivating coppery tone. Directions: Follow instructions provided in the kit. One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. Follow with a BLEACH LONDON toner to achieve an even finish or a perfect base for adding colour. What's Included: 1 tube of colorant, 1 bottle of developing lotion (40 vol | 12%), 1 sachet of Reincarnation Bond Restoring Mask, 1 instruction leaflet and a pair of gloves. One kit covers root regrowth and very short hair up to 2.5cm (inch) long. Made in The Italy